Signup . Engage . Convert
The sales funnel for your tech startup is divided into three sections. Each of these sections comprise of a set of steps that must be executed successfully to ensure success.
Signup
What it means
Whether you have an app or a website, you need to identify who the users are.
This is accomplished in one of the few standard ways. Your app could identify the device automatically or your users could identify themselves using a signup form.
The user identification often needs to be validated to ensure clean and usable user data. This is just like building a list of leads or prospects for your business.
How it’s done
This step is accomplished by combining two marketing strategies:
- Drive traffic to your app or your website using various paid and organic digital channels such as online ads, search engine traffic, social media etc.
- Compelling and powerful marketing content that clearly demonstrates the value of your app or your website. Add credibility to your message
Engage
What it means
Once people signup with a new product, they may or may not use the product. This is where engagement comes in. The ability of your program to keep it’s users engaged is extremely crucial.
If an application cannot maintain a pipeline of returning users then monetizing is nearly impossible. There are ways to drive engagement and the strategy depends on the type of product and the audience it caters to.
How it’s done
What makes a person click on a button or type in an input field? At what point is the user likely to lose interest in taking further actions?
Do you have the right reminder triggers in your app to bring back busy users?
The answers to these type of questions decide the feasibility of your product design. At the end of the day any product must deliver some value to it’s users.
But at the same time the user experience can make or break any product.
Convert
What it means
Technology startups are attractive because of the success stories we hear all the time. What can be better than owning a business that makes money even while you sleep.
It all sounds really good but is it really that easy to get people to pay you money for the online product or service you are offering?
In other words, is your product capable of converting free users to paid customers? Conversion is the final test your startup needs to pass.
How it’s done
Common sense dictates that one can only be expected to pay for something that is of value.
However there is more to that in the online world, because there are several alternatives to almost any valuable product or service out there. This is why engagment is a major prerequisite to conversion.
Engagment is the stage where we have the opportunity to respond to user behavior more intelligently and adjust to their needs. Then with the right triggers conversion comes a lot easier.
